A very wise person once stated, “you only get one chance to make a first impression.” This statement could not be more accurate for your tourism website. It has been found that people make decisions about whether they want to stay on you website in less than ten seconds. Thus, knowing the first impressions that visitors to your website have, is crucial information. Research has shown that the four best predictors of tourism website impressions are how informative, usable, credible and inspiring your website is. Therefore, this study will help you answer these questions: