The top ten national tourism and hospitality industry associations yesterday officially launched Federation of Associations of Indian Tourism & Hospitality (FAITH) at a ceremony at the ITC Maurya, New Delhi. This is the country’s first umbrella organisation of tourism and hospitality associations to address macro issues. Situated in the NCR, FAITH is a non-government, not-for-profit organisation. It is intended to be a ‘one common voice' for the tourism and hospitality industries, aimed at abetting tourism while evaluating opportunities and addressing challenges within the industry.